About - Lorena Logoz

I tend to notice things before they are clearly expressed.

Here something

Not only in brands, in people. I pay attention to how clients describe their work, where they hesitate, what they repeat and what they avoid. There is usually a gap between what someone has built and how they are able to articulate it. That gap is where most of the potential is.

WHAT I ACTUALLY DO

My work sits at the intersection of strategy, human behaviour and communication.

I work as a Business Consultant. I do not approach brands as isolated assets; I approach them as the result of how a person thinks, decides and defines what they are building.

I identify

What is not yet fully clear: the gap between what someone built and how they talk about it.

I expand

The vision beyond its current limits. To match actual potential, not just what is already visible.

I translate

Into a structured, communicable direction: brand, positioning, messaging and the thinking behind it.

Often, clients recognize themselves in that articulation, even if they were not able to express it that way before.

Born in Colombia. Built from scratch.

My path was not linear. I worked in different roles while studying and built my professional direction from scratch. Nothing was given. Everything required decisions, consistency and long-term thinking.

The beginning

Born and raised in Colombia. The foundation of how I understand resilience and the value of work.

Studying abroad

Cross-cultural exchange in London. Worked different jobs to fund education.

Management & International Marketing

Research on emotions, decision-making and human behavior.

Building Logoz

Founded Logoz Consulting. Then The Mompreneurs Society in Austria.

Title

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